My Story

 

How It All Began!

In the end of 2020, with the birth of my son and the excitement of decorating our new, larger apartment, I stumbled upon Wabi-Sabi. I was immediately obsessed with its calming aesthetic, the shapes, colors, and textures! Since I couldn’t find much about it at the time, I started an Instagram account to collect all my favorite designs and share my low-budget decorating story.

Why Wabi-Sabi?

I spent over a decade in digital media design as a senior art director in fashion and product photography, which left me with a small perfectionism problem—and eventually, burnout. As a mother, I realized how pointless it was to use my energy to create perfectly polished digital nonsense that, at the end of the day, didn’t have any real value.

Then I discovered Wabi-Sabi. At first, I found it visually pleasing, but soon Wabi-Sabi taught me to see the beauty in imperfection and gave me back my creativity. Suddenly, creating became fun again, and I gained the confidence to make things with my own hands.

The Name

I have no intention of appropriating another culture or limiting myself to a single interior style. But since this journey began with a love for Wabi-Sabi, I came up with a playful name based on a similar word that everyone knows: Wasabi Home. (A catchy slogan about “hot interiors” is still in the works;)

What truly matters to me is showing other creatives how liberating it can be to try new skills without the pressure of perfection and to create a beautiful, relaxing home. 

The Founding of Wasabi Home

In September 2023, my first video went viral - 8,8 million views for a silly and controversial Reel that shows me tiling the back of my kitchen island. With the growing reach, I finally found the courage to start my own business. I aim to offer products that align with my aesthetic, influenced by various styles such as Organic Modern, Japandi, Midcentury Modern, New Mediterranean, Spanish Gothic, Rustic Farmhouse and Wabi-Sabi.

A New Chapter

In the future, I want to focus more on offering vintage and custom-made pieces. Additionally, there will be interior & product design consultations, courses, and workshops. We are currently developing two new categories: virtual design services and DIY workshops. Whether you need advice on interior design, help finding the perfect pieces, or want to elevate your space—feel free to reach out.

Sincerely,
Kristina